BADRI MOHAMED SAAID
CO-FOUNDER & DIRECTOR, SPORTSWORK GROUP
Graduating with an Honours Degree from UiTM, majored in Advertising Badri brings over 26 years experience in marketing and advertising.
Badri has held key positions with leading advertising agencies including McCann Erickson, Asatsu Fortecomm, and Grey Advertising Worldwide where he worked with brands such as, Coca-Cola, Nissan, Maybank, Kao, Levi’s, Gillette, Honda (PT Honda Indonesia), Jaya Jusco, PERODUA, Tourism Malaysia, Petronas, Maybank and TIMEdotCom.
Winner of several Kancil Awards recognising exceptional account management, campaign creation and multi channel activation Badri brings a wealth of creativity, experience and market leadership.
As Co-Founder and Director of Sportswork Group Badri drives client relationships at executive level and advises brands on their direction in sports as well as finding time to supervise the account servicing teams.
Believed to be one of the nicest and considerate people in the industry, Badri is also a consummate negotiator. He has driven successful multi-million dollar negotiations between clients and rights holders including Chelsea FC, Carlton FC (Australia), Football Association of Malaysia, Badminton Association of Malaysia, Tourism Malaysia, Maybank, Ministry of Youth & Sport, Olympic Committee of Malaysia and Telekom Malaysia.
Badri is ‘the gentleman’ of sports advisory.