The world of sport is constantly evolving, and so are we. Our drive is to remain at the forefront of innovation, embracing new ideas and technologies to not only meet the challenges of today but to shape a more exciting and accessible sporting future for everyone.
Nur Jasni Mohamed, Founder
01
What We Do

Strategic Project
Advisory

From Vision to Victory

Unlock your sporting potential with innovative strategies, from market insights to flawless execution.

Major Events
Advisory

Crafting Unforgettable Experiences, Delivering National Impact

We craft iconic sporting events that captivate nations and deliver a lasting impact, backed by proven experience.

A Community
Centric Approach

Sport for All

We are experienced in building vibrant, inclusive sporting ecosystems that bring communities together and nurture future champions.

02
Why Us

How we do it

Results-Oriented Solutions

Execution, Excellence, Measurable Outcomes

Our commitment extends from strategic ideation to flawless execution. We pride ourselves on our proven ability to deliver tangible, impactful results, meticulously tracked and reported.

Your success is our benchmark, and we ensure every initiative is geared towards achieving your specific goals.

Insight-Driven Advisory

Innovative Solutions

We go beyond conventional thinking, leveraging cutting-edge insights and creative strategies to pioneer new pathways in the sports landscape. Our solutions are forward-looking, designed not just to meet current needs but to anticipate future trends, ensuring you stay ahead of the curve.
Bespoke Strategies

Collaborative & Tailored Partnership

We understand that every client is unique. That’s why we foster a deeply collaborative relationship, tailoring our tactics and solutions to your specific context, objectives, and community. Your vision guides our bespoke approach, ensuring a truly personalized and effective partnership.
03
Portfolio

Case studies

04
About Us

Who we are

Powering Sporting Success for Over Two Decades

At Sportswork, we don't just strategise, we deliver.

For more than 20 years, Sportswork has proudly stood as Malaysia’s foremost sports advisory company, partnering with organizations to unlock the immense potential of sport. In an increasingly dynamic and competitive landscape, we bring clarity, innovation, and a proven track record of execution to every challenge.
05
Meet

Our Team

Nur Jasni Mohamed

Founder, Group Managing Director

The Quintessential Sports Marketing Professional

Moerniwaty Osman

Chief Executive Officer

Expert in Brand Storytelling & Experiential Marketing

Badri Hj. Mohd Saaid

Co-Founder, Executive Director

Expert in Client Servicing & Stakeholder Management

Zulkarnain Zainal Abidin

Director, Asset Creation

Expert in Sponsorships, Craftsmanship & Curation

06
Some of

Our clients

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