In an increasingly competitive global market, governments, sports authorities and brands need to be ahead of the competition and be confident that pivotal decisions are based on proven intelligence and credible due diligence.

Sportswork has a strategic partnership with the University of Stirling, Scotland’s University of Sporting Excellence, internationally recognised for its innovative research and academic standards, and contribution to the nations sporting strategy and achievements.

Together sportswork and the University of Stirling provide a powerful combination of commercial and academic expertise. For projects that require research, audit and analysis we offer a unique advisory service that will deliver the intelligence you need to progress with confidence.

Areas that we have advised to public and private sector include:

• Capacity building and development of National Sports Associations
• Licensing & Merchandise
• Broadcast & Media
• Sports Tourism strategy
• Financial Models and measurement
• Investigation into Products and Retail Sector (delivering products for domestic & international market)
• Investigation into Facilities Sector (ensuring world class revenue generating infrastructure)
• Investigation into Services Sector (facilitating international interest using media & events)
• National sports data and statistics – analysis and modelling
• Sponsorship – opportunity / proposal assessment and measuremen