HEAD, EXPERIENTAL MARKETING

Emir Faiq graduated with a Finance degree from London, but went into the sports industry because of his love for Malaysian sports. He studied at Regent’s University London and graduated in 2015 holding a BA (Hons) Global Business Management in Finance with knowledge in Islamic finance. He worked at MRK Sports & Media and is responsible for all partnerships in the South East Asian markets (with the main focus on Malaysia, Singapore and Indonesia).

Following his passion, Emir found his calling in the sports industry and started working at Sportswork Group to be part of the Project Management Office for the 29th South East Asia Games and 9th ASEAN Para 2017 also known as Kuala Lumpur 2017. Part of the sponsorship and commercialisation team, he dealt with many corporations to deliver their benefits and entitlements as partners of the games.

He then worked on the very first cycling event on Maju Expressway, MEX Ride 2018 dealing with authorities such as the police, municipal councils and Lembaga Lebuhraya Malaysia as part of the processes and technical aspects of a sports events. His sole focus in 2019 is on Marketing Malaysian Sports under the Team MAS banner is to secure 10 partners for the programme. Emir is largely involved in discussions to explore potential partnership with local and international entities. This includes various different sporting bodies, associations and international federations.

At the end of 2019, Sportswork were diversifying their services and one of them was venue management. Emir was involved in the proposal to Educity to manage their Educity Sports Complex. Due to COVID-19, talks on managing Educity Sports Complex has slowed down.

Fortunately, Emir had the opportunity to be involve and is currently managing Sportswork’s new account, Commercialising Kuala Lumpur Sports City by bringing in activities and securing partnerships focused at Bukit Jalil National Stadium and Axiata Arena.