Sportswork was engaged by the Ministry of Youth and Sports as Project Managers for the 29th Kuala Lumpur South East Asia Games and 9th ASEAN Para Games. The success of the 2017 SEA Games marked Malaysia’s credibility as a host of international multi-sporting events.

Sportswork co-ordinated, monitored and tracked the Games Secretariat and Subcommittees, ensuring timely co-ordination and management across all games departments and venues, from planning operations to game day implementation. A highly complex project, Sportswork’s responsibility reached to producing bi-weekly and monthly reports, managing risk and maintaining strategic oversight.

Sportswork had specific responsibility to create and execute the Games marketing strategies, which resulted with Kuala Lumpur 2017 being recognised as the most successful branded Games in the history of SEA and ASEAN Para Games.The Ministry also engaged Sportswork to develop and lead the Games full commercial strategy, with particular responsibility to deliver sponsorship revenue targets with local and international brands, and intricate activation campaigns to benefit sponsors and the Malaysian Organising Committee (MASOC).

Under mandate of the Ministry, Sportswork devised a Green legacy programme to ensure that the Games was organised with sustainability at the centre of delivery, and to embed a legacy for the sports community and all Malaysians to continue well beyond 2017.