Malaysian sports saw significant progress over the years with more sporting programmes are introduced from grassroots level to elite athlete programmes while also not forgetting involvement from the community and corporate, which made sports more inclusive to all Malaysians. Among the sports programmes include National Football Development Plan (NFDP), Junior Cycling Malaysia (JCM), FitMalaysia, Hari Sukan Negara (HSN), Anugerah Sukan Negara (ASN) and others.

The programmes are highly acknowledged as the Ministry’s sports properties that are strategically grouped under the umbrella of Marketing Malaysian Sports (MMS). With these programmes under MMS, it opens up new platform of opportunities for corporate investments for continuous support of the programmes and athletes’ development. The birth of the Perfect 10 (P10) Programme was also witnessed through MMS, which is a signature sports sponsorship package programme developed and customised for corporate community accordingly. 

Sportswork is honoured to work with the Ministry to reach out to the corporate community on this project and make it a success in the medium to long term years.