Creation and direction of Sports Industry Year (SIY). The SIY project was conceived to examine and drive all the sectors in sport towards national objectives of increasing the profile of Malaysia as a sporting nation, strategizing the future of sport in the country and developing projects that will push national objectives to deliver value and revenues nationally and to operators in the sectors.

SIY involved numerous initiatives including, conferences, closed workshops, televised debates, in depth sector benchmarking, research and recommendations, major events and strategic infrastructure analysis and development.