CO-FOUNDER & GROUP MANAGING DIRECTOR, SPORTSWORK GROUP SDN BHD.

After graduating with a B.Sc. (Hons) in Accounting and Finance from the University of Warwick in the UK and tenure in investment banking, Jasni followed his passion for everything sport and joined IMG to work across a broad cross section of their activities in SE Asia. He then continued his path with Grey Worldwide handling Dunhill’s multi-million dollar involvement in football in the region.

His experience extends across numerous sports ventures advising on managing major events, sponsorship, brand consulting, broadcast and media, government sports policy, and athlete management.

Seeing an opportunity for a homegrown Regional sports advisory company, Jasni founded Sportswork Group in 2001.

He has overseen its growth to a successful company with a client list comprising some of the largest blue chip companies in the ASEAN region.

Recognition of his government advisory on policy and strategy led to appointment as Chief Executive Officer of the Malaysian Sports Industry Year 2011.

He sits on the Board off Suria FM, a top radio station owned by one of Malaysia’s largest media companies. 

If you can get him to sit still long enough he will tell you about his love for sport and Malaysian food.