PRINCIPAL, SPORTSWORK EUROPE LTD

Rob carrys over 20 years experience across the sports sector.

Joining the international sports management company ProServ Inc in 1987 Rob produced major tennis events for players such as Ivan Lendl, John McEnroe and Jimmy Connors, and has since held key positions including Manager of the WTA Women’s World Doubles Cup, Manager of Sportsmatch and sponsorship at Sportscotland and Director of Sales & Marketing with NFL Europe/Scottish Claymores.

A creative big thinker and strategist, Rob was appointed Director of Sports Marketing & Sponsorship at Sportswork Group in 2002, and has worked across all aspects of strategic sports marketing, sponsorship, commercial leveraging and delivering comprehensive activation campaigns for blue chip brands in SE Asia, Australia and Europe.

Rob was seconded to the Malaysian Ministry of Youth and Sport in 2010 as Lead Director of Sports Industry Development, part of the Malaysian Sports Industry Year 2011.

After nine years working across Asia Pacific region, Rob took up the position of Senior Manager of Sponsorship Operations at Glasgow 2014 Commonwealth Games being responsible for managing all sales operations across the various operational, legal, and procurement functions, and was subsequently appointed Commercial Advisor to the CEO at Glasgow 2014.

Strategy, activation, sponsorship, major events, commercial development, governance. Meet Rob.