Founder’s Blog
Sportswork inks Sixdays Cycling deal with Madison Sports
Sportswork and Madison Sports are bringing Sixdays excitement to Malaysia and South-East Asia! Sixdays will add a major differentiation to the sport, event and
Malaysian football’s sponsorship crisis tests corporate courage and ESG integrity
The recent Fifa ban on Malaysia’s seven naturalised players and the national body has placed the country’s football ecosystem under intense scrutiny. For corporate sponsors
What Malaysian sport needs from Budget 2026 – and why the ministry must be its chief facilitator
The 2026 Budget will be tabled this Friday. Anticipation runs high across Malaysia’s sporting fraternity – from elite athletes and grassroots coaches to administrators, parents,
The hidden goldmine from intellectual property in Malaysian sports
Intellectual property (IP) is the hidden engine powering the business of sports. In today’s sports industry, success is not driven by on-field performance alone. It
Grassroots, community sports powering Malaysia’s sporting future
At the heart of Malaysia’s sports development lies a vibrant and growing network of private grassroots community clubs. In a system where the government or
Budget 2025: High hopes for Malaysian sports
Several years ago, a global pandemic disrupted our sports industry. Covid-19 brought many stakeholders to a standstill, as they were among the first to close
Confronting the Systemic Failure in Malaysian Sports
As important the kem bakat was/ is for the government to develop athletes, the private individual/ household side of the development pyramid should also be